Selected work

• AI Performance Workspace

  AI tool design & build · South Africa · 2026

  A custom AI workspace that keeps more than 50 client accounts under daily watch. It surfaces what needs attention, explains why, and turns it into action before the client has to ask.

• Nova, a Personal AI Voice Assistant

  Personal project, AI tool design & build · South Africa · 2026

  A voice assistant built on Claude that I can simply talk to. Nova checks ad accounts, manages tasks, books meetings and replies to emails, all by voice.

• VON ARA Jewellery

  Website Design & Development · South Africa · 2026

  VON ARA is a Cape Town jewellery studio led by artist Lara Landsberg, where each piece begins with a personal story. The website was built to feel less like an online catalogue and more like a gallery — a quiet, editorial space where the work, the maker and the meaning behind each piece can breathe.

• Cape Town Notary Public

  Website Design & Development · South Africa · March 2026

  Cape Town Notary Public is a dedicated business unit of Hannes Gouws & Partners Inc., a well-established law firm founded in 1991. The website was designed to bring clarity and confidence to a traditionally formal service — creating a digital presence that feels approachable, professional, and easy to navigate for individuals and businesses seeking notarial support.

• SACOB Website Redesign

  Website Redesign · South Africa · November 2025

  The SACOB website redesign was a two-month collaborative project focused on transforming the institution's digital presence into a modern, intuitive, and student-centred experience. My role centred on leading the front-end design direction — from early wireframes to final UI — and working closely with developers, project managers, copywriters, and the marketing team to bring the vision to life.

• South African College of Business

  Brand Modernisation & Corporate Identity System · South Africa · November 2025

  The SACOB project centred on modernising and expanding an existing brand rather than creating a new one. Working with the original logo, I refined and elevated the surrounding identity system to create a clearer, more cohesive, and contemporary visual presence while preserving the credibility and legacy of the institution.

• Wildflower Kitchen

  Brand Identity & Visual System · South Africa · 2025

  Wildflower Kitchen's identity was designed to capture the heart of the brand: warm, handcrafted, and rooted in the comfort of homemade food. The visual system draws inspiration from wild botanicals — delicate line illustrations paired with a calm, organic layout structure — creating a brand world that feels both artisanal and refined.

• Freckles

  Brand System Development & Visual Expansion · South Africa · 2024

  The Freckles identity began with an existing logo: a warm, expressive illustration that captures the brand's spirit — playful, human, and stitched with soul. Building from this foundation, I developed the full brand look and feel, creating a cohesive visual system that extends the logo into a complete, usable brand world.

• The Shack Distillery

  Branding & Design · South Africa · April 2020

  The Shack Distillery brand was developed as a modern, clean identity that balances craft authenticity with contemporary simplicity. The project began with a full visual identity system — including a flexible logo suite, refined typography, and a bold, distinct colour palette — designed to give the brand a strong, recognisable presence across print and digital touchpoints.

• Mary Beth Fashion

  Brand Design · South Africa · May 2023

  The Mary Beth Fashion identity was designed to capture the brand's bold, joyful personality through a vibrant, retro-inspired visual system. The project centred on creating a distinctive logo mark and expressive rainbow motif that reflects the brand's colour-driven aesthetic and playful approach to fashion.

• Tu Cute

  Brand Identity & Logo Concepts · South Africa · 2025

  Tu Cute is a playful, vibrant fashion brand that required a full visual identity system spanning multiple creative directions. The project delivered three distinct logo and brand concepts — each exploring a different personality for the brand — complete with colour palettes, typography systems, custom iconography, packaging mockups, and website sticker sets.