Work

SACOB Website Redesign

Project
Website Redesign
Category
Web Design
Date
November 2025
Location
South Africa

The SACOB website redesign was a two-month collaborative project focused on transforming the institution's digital presence into a modern, intuitive, and student-centred experience. My role centred on leading the front-end design direction — from early wireframes to final UI — and working closely with developers, project managers, copywriters, and the marketing team to bring the vision to life.

I began by creating a full set of wireframes that mapped the user journey across key pages, including the homepage, course categories, student success stories, and support pathways. From there, I developed the complete visual direction: layout systems, component styling, colour application, typography hierarchy, button states, and icon usage. Throughout the build, I partnered closely with the development team to supply detailed assets, specifications, interactions, and on-brand image selections to support a clean and accurate implementation.

A significant part of the process involved curating and selecting over 200 images to match the refreshed identity — diverse, warm, authentic visuals that reflect SACOB's values and speak directly to students at different stages of their journey.

I also collaborated with copywriters and the marketing team to shape and refine website messaging — guiding headlines, section content, and microcopy to ensure the tone remained supportive, future-focused, and aligned with SACOB's mission.

This project is a clear example of how I work: collaboratively, intentionally, and in partnership with others. The result is a redesigned digital experience that feels modern, cohesive, and grounded in the needs of real students — delivered through thoughtful design and cross-disciplinary teamwork.

Visit the SACOB website for a real time preview

Tags: Web Design, UX/UI, Strategy